Today morning, Shandong Cable held a press conference to launch its next-generation triple-play TV product—Broadband TV "Xiang TV"—along with the debut of "4K Ultra HD" programming. Broadband TV "Xiang TV" introduces cutting-edge features like voice-controlled operation, enabling users to make video calls, manage smart home devices, enjoy motion-sensing games, explore VR panoramic content, access WeChat TV, and even engage with smart community services—all while completely redefining the traditional concept of television. The event was attended by Wang Xiaojie, Chief Engineer of the National Radio and Television Administration; Liu Wenlan, President of the Cable Television Working Committee under the China Broadcasting Network Association; Si Anmin, Director of the Shandong Provincial Administration of Press, Publication, Radio, Film, and Television; Lü Jianjie, Deputy General Manager of China Broadcasting Network Corporation Limited; Shen Weilong, Director of the Cultural Enterprises Division at the Publicity Department of the Shandong Provincial Party Committee; Li Jianhua, Chairman of Shandong Cable Network Co., Ltd.; Zhang Bofu, Director of the State-owned Cultural Enterprise Assets Division at the Shandong Provincial Department of Finance; and Hao Keyuan, General Manager of Shandong Cable Network Co., Ltd. Together, they took the stage to officially kick off the launch of Shandong Cable’s Broadband TV "Xiang TV" and its groundbreaking "4K Ultra HD" program lineup.
Major brand upgrades unveiled! "EnjoyTV" ushers in a new era of 4K ultra-high definition, human-machine interaction, and cross-industry integration.
Shandong Cable has meticulously developed "Xiang TV," a smart, all-IP broadband television platform that boasts 7 software copyrights. It represents the latest technological innovation born from the seamless integration of "cable TV + internet technology," and stands as Shandong Cable's boldest and most effective initiative to date—leveraging "four new approaches" to drive "four modernizations."
Broadband TV service "EnjoyTV" is driving Shandong Cable's brand upgrade across three key areas: audiovisual excellence, interactive engagement, and strategic partnerships. In terms of audiovisual brand enhancement, the platform has introduced six new specialized channels: the "4K Premium Pavilion," "Extreme HiFi Pavilion," "Delightful Cinema Hall," "Dynamic Sports Arena," "Fun Baby Zone," and "Joyful Opera Hall." Notably, the "4K Premium Pavilion" now features nine cutting-edge 4K ultra-high-definition channels, offering a diverse lineup that includes movies, live concerts, documentaries, entertainment, anime, and breathtaking landscapes. With resolutions exceeding current HD content by more than four times, these channels deliver jaw-dropping picture quality that truly captures the awe-inspiring realism of the real world—ushering in an era of crystal-clear 4K viewing like never before. Additionally, the "Extreme HiFi Pavilion" provides audiophiles with exclusive access to premium sound systems, while the "Dynamic Sports Arena" offers live coverage of global competitions and events. Meanwhile, movie enthusiasts can enjoy hundreds of films streaming around the clock at the "Delightful Cinema Hall." And for families and kids, there’s the "Fun Baby Zone," which showcases classic domestic and international animated classics, ensuring top-notch audio and visual quality every step of the way.
In terms of interactive brand upgrades, we’re enabling human-machine interaction through multiple dimensions—such as voice and motion sensing—while leveraging WeChat to facilitate seamless interactions and control between large and small screens. Additionally, by harnessing big data, we’re delivering personalized, intelligent recommendations. Gone are the days when watching TV meant simply sitting in front of the set to enjoy a single program. Now, with "Xiang TV" serving as the family gateway, broadband, television, and mobile devices are fully integrated. You can make video calls directly on your TV, dive into immersive motion-sensing games, or even control home appliances like lights and air conditioners—all with just a few simple voice commands. For instance, you can effortlessly switch channels, order content, or listen to traditional Chinese opera simply by speaking into the voice remote. This makes it especially convenient for seniors, who no longer have to worry about navigating complex controls when trying to find their favorite shows.
In terms of upgrading collaboration, Shandong Cable has formed powerful partnerships with industry leaders like iQIYI, Alipay, and Hisense, fostering cross-sector integration. With "Xiang TV," users can access five major platforms: the latest iQIYI video client, "Cultural Cloud," "Xiaole Shenzhou," "Smart Community," and online payment services. Notably, the iQIYI video client not only enables quick installation and seamless usage on TVs while ensuring secure and controllable content delivery via the dedicated broadcasting network—but also gives viewers unlimited access to iQIYI’s exclusive resources. Plus, over 85% of the content is available for free, allowing users to enjoy an even richer selection of films and TV shows.
The broadband TV platform "XiangTV" was officially developed and launched in 2015, with the Binzhou branch of Shandong Radio & Television Network Co., Ltd. serving as the pilot site for its initial deployment. Over the past few years, thanks to steady construction and growth, XiangTV has now reached a user base of more than 150,000 households in Binzhou, demonstrating strong market competitiveness and significant growth potential.
Innovation leads the nation! An intelligent, all-IP platform drives transformation and development in China's cable TV industry.
"Hopefully, the launch of this conference will inspire and encourage the nationwide cable television industry," said Wang Xiaojie, Chief Engineer of the National Radio and Television Administration, during his speech. He highlighted that Shandong Broadcasting Network Co., Ltd.'s newly introduced broadband TV platform, "Xiang TV," has adopted a fully IP-based approach, replacing traditional digital set-top boxes with smart home gateways. This innovative move aligns perfectly with the Administration's latest development guidelines for the broadcasting and television sector, as well as the overarching direction of technological advancement in the industry. By breaking away from conventional industry thinking and closed ecosystems, Shandong Broadcasting Network has ventured into a more open and expansive new frontier, forging a fresh path forward. As one of the largest provincial-level broadcasting network companies in China in terms of both subscriber base and operational scale, Shandong Broadcasting Network’s recent rollout of the "Xiang TV" broadband service and its lineup of "4K Ultra-High-Definition Programs" vividly demonstrates the remarkable courage and vision of Shandong’s cable professionals in driving transformation, upgrading, and achieving groundbreaking innovation.
Liu Wenlan, President of the Cable Television Working Committee of the China Media & Broadcast Union, stated in her speech that Broadband TV "XiangTV" has revolutionized the traditional cable TV model—once characterized by closed systems, single-channel offerings, inefficient dedicated services, and sluggish adaptation—by introducing a new, intelligent, personalized, and fully integrated multimedia service framework. This innovative approach truly enables viewers to "access, enjoy, and engage with" television content in a whole new way. Moreover, the 4K ultra-high-definition programs delivered via the "XiangTV" platform are perfectly aligned with the growing audiovisual needs of the public, making them an essential choice for deepening supply-side reforms in the broadcasting and media sector and steering the industry toward future growth in the new era. "This product innovation," Liu added, "which embodies the collective wisdom and creativity of all cable professionals in Shandong, has already made significant contributions to the development of the cable TV industry as a whole—and has set a remarkable example for peers across the country." She emphasized that the Cable Television Working Committee of the China Media & Broadcast Union is fully committed to supporting the construction and expansion of Shandong Broadcasting Network Co., Ltd. and its flagship broadband TV service, "XiangTV." Additionally, she highlighted that the committee will leverage this initiative as a golden opportunity to actively promote the successful "XiangTV" model to its member organizations nationwide.
China Broadcasting Network Corporation sent a congratulatory letter to Shandong Radio and Television Network Co., Ltd., warmly celebrating Shandong Cable's remarkable achievements in business innovation and expressing heartfelt congratulations on the successful launch event. The "Xiang TV" and "4K Ultra-High-Definition Programs" services unveiled at this event hold significant importance for advancing Shandong Province's cable network infrastructure toward greater digitalization, while also offering fresh insights and pioneering new approaches for the transformative development of the nationwide cable television industry.
In his speech, Si Anmin, Director of the Shandong Provincial Administration of Press, Publication, Radio, Film, and Television, emphasized that Shandong Broadcasting Network Co., Ltd. has actively embraced the trends of societal change in recent years—especially since the new leadership team took office—and has diligently implemented the strategic decisions set forth by both the central government and the provincial authorities, vigorously advancing an innovation-driven development strategy. The launch of the "Xiang TV" platform and its 4K ultra-high-definition programs vividly exemplify the remarkable courage of the broadcasting network’s pioneers to boldly explore, experiment, and lead the way. In recognition of this spirit, the provincial administration has expressed high praise and full affirmation. Moving forward, the provincial administration will continue to provide unwavering support and encouragement to Shandong Broadcasting Network Co., Ltd., working tirelessly to create favorable conditions for the widespread adoption and promotion of "Xiang TV."
Smart features are powerful! "Xiang TV" is a deep integration of cable TV and the internet.
The official launch event for Shandong Cable Broadband TV’s "Xiang TV" and its accompanying "4K Ultra-High-Definition Programs" marks a significant and joyous milestone in the innovative development journey of Shandong Radio & Television Network Co., Ltd. Broadband TV "Xiang TV" represents the latest technological breakthrough, seamlessly integrating cable television with cutting-edge internet capabilities. Built on a standardized, open IP technology architecture, it aligns perfectly with China’s national strategies for Broadband China, triple-play convergence, and the integrated development of new media—specifically addressing the government’s call for deepening integration within the new media sector. Beyond delivering foundational IP-based live and on-demand video services across multiple devices like TVs and mobile screens, the "Xiang TV" platform also enables cross-screen interaction, supporting a wide range of smart, comprehensive information services. These include applications such as app stores, smart communities, smart hotels, smart education, smart healthcare, smart Party building initiatives, and advanced surveillance solutions. Featuring four key attributes—technological maturity and stability, flexible and diverse network deployment options, the ability to establish Shandong Cable’s own intelligent home ecosystem, and robust security control—the "Xiang TV" platform has demonstrated steady progress over the past four years of research, testing, and operational trials. To date, it has secured seven software copyrights, with its features continually expanding and its offerings becoming increasingly diverse and robust.
Based on the broadband TV platform "Xiang TV," Shandong Cable has simultaneously launched its meticulously planned and long-prepared series of "4K Ultra-High-Definition" program packages—dubbed "4K Zhenxiangguan." All content within "4K Zhenxiangguan" is produced, shot, transmitted, and broadcast entirely in true 4K, delivering a genuinely ultra-high-definition experience with resolutions exceeding current HD programs by more than four times. "Previously, we were experts in HD video production; now, we’re stepping into the realm of '4K Ultra-High-Definition' programming. We hope that our dedication will bring Shandong Cable’s viewers an entirely new, premium, and immersive audiovisual feast—offering the ultimate in quality and sophistication."
Li Jinwang, reporter for Lightning News, reporting from Jinan.