As an indispensable part of every year's Spring Festival celebrations, the annual CCTV Spring Gala has long become a must-have "New Year's Eve dinner" for households across the nation. In 2019, the CCTV Spring Gala marked its first-ever 4K ultra-high-definition live broadcast, simultaneously delivering content via 5G technology—allowing viewers to experience the transformative power of cutting-edge innovation right from their screens and treating audiences to a high-tech "feast" like no other.

This year's Spring Festival Gala featured a main venue in Beijing, along with satellite venues in cities like Shenzhen and Changchun. The event creatively integrated 5G+4K and 5G+VR signal transmission technologies, successfully enabling end-to-end production and broadcasting of 4K ultra-high-definition content. Compared to traditional HD signals, 4K TV offers significantly higher resolution and more accurate color reproduction. These cutting-edge technologies and innovative staging have not only boosted the efficiency of 4K content creation but also opened up new possibilities for multi-screen and multi-angle viewing experiences during the live broadcast. Additionally, this year’s gala saw the production team placing special emphasis on enhancing the transparency and visual clarity of lighting and stage design, ensuring that the cityscapes captured in 4K ultra-high definition came alive with breathtaking depth and realism—delivering an unprecedentedly immersive audiovisual experience to audiences.
Digital Technology (stock code: 300079), a global leader in video services, provided 4K ultra-high-definition encoding and decoding equipment for this year’s CCTV Spring Festival Gala, enabling the seamless transmission of the 4K UHD program over a 5G network. Thanks to 5G’s exceptional speed and minimal latency, the 4K UHD broadcast signal delivered a more stable and crystal-clear experience, allowing viewers to feel fully immersed in the action.
 

As one of the key scenarios for the commercial deployment of 5G, the ultra-high-definition video industry in China is now poised to unlock even greater market opportunities. This year’s Spring Festival Gala marked the first-ever 5G+4K broadcast, signaling that the industry has entered a brand-new era of innovation and growth. Digital Technology (stock code: 300079), a high-tech enterprise at the forefront of the video sector, remains committed to continuous innovation and R&D. The company will continue to deliver superior products and technical services to both domestic and international markets, contributing to the all-IP transformation of the broadcasting and television industry. In the 5G era, Digital Technology will persistently fuel the advancement of the video industry, driving the development of the entire video value chain and enabling audiences to enjoy a richer, more immersive digital lifestyle.